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Privacy Policy

Purpose of the processing (purpose and legal basis)

Ayuveda by Antje/ Antje Hepkema, 47 rue Rouelle, 75015 Paris, has an online sales website. This site allows us to receive orders from our customers and the data collected on this occasion are recorded and processed in a customer file.

This file allows us to :

  • Manage orders, payment and delivery.

  • Carry out marketing operations (loyalty, promotions) and send newsletters by e-mail to our customers who have not objected or who have accepted: on programmes and activities similar to those they have ordered.


Legal basis for processing

  • Management of orders: the legal basis for processing is the execution of a contract (see Article 6.1.b) of the European Data Protection Regulation).

  • Sending commercial solicitations by e-mail on programs similar to those ordered by customers: the legal basis for the processing is the legitimate interest of the company (see Article 6.1.f) of the European Data Protection Regulation), namely to promote our products to our customers.

  • Sending commercial e-mail solicitations about other programmes offered by Ayuveda by Antje / Antje Hepkema: the legal basis for the processing is consent (see Article 6.1.a) of the European Data Protection Regulation), as required by Article L. 34-5 of the French Post and Electronic Communications Code.


Categories of data

  • Identity: title, surname, first name, telephone number, e-mail address, data relating to registration on opposition lists.

  • Data relating to orders: transaction number, details of purchases, amount of purchases, data relating to the payment of invoices (payments, outstanding payments, discounts), product refunds.

  • Data necessary to carry out loyalty and prospecting actions: purchase history.


Recipients of the data

  • The customer and billing departments of Ayurveda by Antje / Antje Hepkema are the recipients of all categories of data.

  • The e-mail addresses of customers who have agreed to this are made available to our business partners (list of business partners, regularly updated):

  • Zoom (in order to be able to invite you for an online webinar)


Duration of data retention

  • Data necessary for the management of orders and invoicing: for the entire duration of the commercial relationship and ten (10) years for accounting purposes.

  • Data necessary for the implementation of loyalty actions and canvassing: for the entire duration of the commercial relationship and three (3) years from the last purchase.

  • Data relating to means of payment: this data is not kept by Ayurveda by Antje / Antje Hepkema; it is collected at the time of the transaction and is immediately deleted once the purchase has been settled.

  • Data concerning opt-out lists: three (3) years.


Your rights

If you no longer wish to receive advertising from Ayurveda by Antje / Antje Hepkema (exercise of the right to object or withdrawal of consent already given), contact us

You have the right to access, rectify or delete your personal data. You also have the right to portability and the right to limit the processing of your data (see the website for more information on your rights).

To exercise these rights or if you have any questions about the processing of your data in this system, you can contact our DPO.

The Data Protection Officer

Antje Hepkema

47 Rue Rouelle

75015 Paris

If you believe, after having contacted Ayurveda by Antje / Antje Hepkema, that your "Data Protection" rights have not been respected, you can send a complaint online to the CNIL.

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